76^th MEETING OF THE DIRECTING COUNCIL OF THE
INTER-AMERICAN CHILDREN'S INSTITUTE

May 9-11, 2001
Montevideo, Uruguay

THE DIRECTING COUNCIL,

WHEREAS:

The Office of the Director General has presented a diagnosis, done by the Catholic University of Uruguay, of the image that the IACI has projected, at least over the last few years;

From that diagnosis, we may clearly deduce that the image being projected does not correlate to the actions developed by the IACI in the Region, and therefore it is necessary to strengthen the IACI's communications strategy;

Several accredited Delegates to the IACI Directing Council have reported that the Institute is little-known in their countries;

Because of the significance of the IACI's purposes, the potential of its objectives, and the pertinence of its actions, it is important for these actions be known;

RESOLVES:

1. To instruct the Office of the Director General of the IACI to develop and produce complementary mechanisms and instruments, such as logo, brochures, video, and enhancement of the Website, to contribute to strengthening its institutional image.
   
2. To recommend that the Delegates of the Member States develop actions in their respective countries to promote and disseminate the presence of the IACI, its objectives, and the services it provides, to promote improvement in the quality of life of the children and adolescents of the Americas.